And Zynga, headed by former EA execs Frank Gibeau and Bernard Kim, bought StarLark, the Chinese developer of Golf Rivals for $525 million. It also paid $2.4 billion for Glu, whose portfolio includes MLB games. In June, EA agreed to buy Playdemic, the maker of Golf Clash, for $1.4 billion. Sleeping giantsīut there is competition, and it’s waking up. Nifty Games aims to build out a slate of titles with the world’s largest sports licenses to deliver gameplay tailored for mobile-first. ![]() “I’m excited about NFL, and equally, if not even more excited about NBA because of the global reach of the NBA, particularly in the Asian market.” “It’s not Madden or FIFA, but it’s so much fun. He was also impressed that Nifty’s scrappy founders lined up licenses from the National Football League (NFL), National Football League Players Association (NFLPA), National Basketball Association (NBA), and National Basketball Player Association (NBPA). I look forward to it, and I just find it very approachable.” “I play all day and every day, so there’s very rarely a day goes by where I’m not jumping on six or seven times a day because you can do that when you have 5 or 6 or 7 minutes to play a game,” Moore said. He acknowledged he could have been better at the hardcore PC and console EA Sports games that he once managed, but these quick-play Clash games were more his style. Moore said in an interview with GamesBeat that Middleton and Wanat caught his attention because they were making games that he could enjoy as a more casual player. Moore had just left a successful stint at the Liverpool Football Club in the United Kingdom when Middleton asked him to join the board. The latter is good to have aboard for diversity and accessibility, which are necessary for reaching a wide audience, Middleton said. Other new investors include Steve Pagliuca, the managing owner of the Boston Celtics Speedwagon Capital and Gaingels, a global network of LGBT/ally investors. The latter include South Korean funds Woori Capital, K-NET, and Hansae Yes24. In addition to Vulcan Capital, the investors in the current round include March Gaming, Defy Partners, and Courtside Ventures, as well as a strategic group of new investors. “We’re very excited about the backers we have behind us,” Middleton said. ![]() It has also contracted art out to other overseas companies. Middleton and former Universal games exec Pete Wanat started the company in 2018, and it now has 40 employees. The company has raised more than $50 million to date, making it one of the best-funded mobile game startups.
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